In the next hall, it was quite dark, with lots of projections on the wall, and some Dada style music being played.

Next, the preparations for the launch of the watch began.  A group of actors began a strange performance, they first unveiled a machine.  In reality, it was much darker, the photo below was taken with a flash...

... the photo below captures much better the athmosphere:

Then, Nick Hayek jr. entered the stage, carrying a suitcase.

Yes, you guessed right, the suitcase contained the watch

It was handed to the actors...

...and they started again a strange dance, presenting the watch to the audion.  Truly Dada style!

Afterwards, Nick Hayek Jr. gave a little speech introducing the watch and the involvement of swatch with the Dada House in Zürich...

...he was joined on stage by the mayor of Zürich, Elmar Ledergerber.

Finally, they were also joined by the head of the Dada project team (sorry, I don't have the name).

If you want to read more about the history of the Dada movement, please check out this site, you will find a lot of good infos there!

Next, it was time to get involved at the event, everybody took part at a Dada workshop.  The exact details are still unknown to me :-) but it is quite funny to see a hall full of people dressed like this:

So, we delivered a performance in Dada style.

Suddenly, there was loud and noisy music from the other side of the hall, click here to find out more about it and to read part 4 of my report about the Dada event in Zürich.

Back to Stay Tuned To Swatch.