Swatch Ionic Centre brings Art &
Culture to the ATHENS 2004 Olympic Games
Gearing up for the summer's biggest sporting event, Swatch has set up
shop in the narrow streets of the Plaka district in the heart of
historic Athens. Friends, sports fans, curious tourists and seekers of
that special Swatch will be welcomed at the Swatch Ionic Centre, right
below the Acropolis, along with VIP's and special guests come from
around the world to celebrate the ATHENS 2004 Olympic Games. In a
typically cheeky and ironic move, Swatch has chosen to import Art &
Culture to Athens for the summer. A special open-air art exhibit in the
streets outside the Swatch Ionic Centre will feature a selection of
Swatch
Kaleidoscope
artworks created by Olympic athletes, international VIP's, collectors
and friends of Swatch. First shown to the public two years ago at the
Swatch Kaleidoscope kick-off party, many of the works have been on a
world tour ever since, and have now returned to Athens. The street-art
show leads to the main entrance of the classic and yet contemporary
venue hosting the Swatch Ionic Centre. Drawn in from the streets to a
cool interior, visitors are invited to follow a colorful, meandering
path to an exhibition of Swatch-inspired art, music, sports and
fashion. From this artful subterranean show the path leads to a
graceful, sheltered courtyard offering a quiet moment in the timeless
heart of modern Greece.
DJ's spinning talk and sounds will set the mood on Kiss FM Radio,
Athens' leading music station, broadcasting live from the Centre every
evening between 7pm and midnight in Greek and English. DJs and
animators will involve the crowds in fun games and competitions and
when the sun sets on a day it's time to climb up softly into the night.
On the floors above the entrance hall, space has been set aside for
friends and fans and special guests of Swatch throughout the Olympic
Games. On a cool and spacious terrace under the black and starry sky,
it's time to relax with a drink and friends and stories gathered from
the streets. A stone's throw from the Acropolis, it's Athens now and
Athens always. A place and time to celebrate with Swatch.
Swatch Ionic Centre
11, Lysiou Street
10556 Plaka
Opening:
August 3rd to August 29th, 2004
From 10.00 am to 1.00 am
