WELSH ENTERPRISE INSTITUTE SUMMER GRADUATE SEMINAR
JULY 2007
IN CONJUNCTION WITH
FOM FACHHOCHSCHULE FÜR OEKONOMIE & MANAGEMENT, MUNICH UNIVERSITY OF APPLIED SCIENCES AND THE UNIVERSITY OF SOUTH FLORIDA

Topics:
The themes of the weeklong programme were International Management and Economic Development.
The lectures on International Management was held by Professor Thomas Peisl from Munich, and the Economic
Development module was taught by Professor Bob Morgan.
Saturday  21^st July-Saturday 28^th July (Munich students)

Objectives of Programme.

1. To analyse the problems and issues involved in managing the multi-national enterprise
2. To study how the local economy interacts with the global economy, with particular reference to Small & Medium Sized Enterprises
3. To analyse the role of “culture” in economic development and the internationalisation of the business

There was a mixture of lectures, case studies, seminars and visits. The major commercial visit was to the Bosch alternator plant in Cardiff. Mr Chris Hyde the chief training manager at Bosch, was leading a seminar on the challenges and opportunities for a German company doing business in Great Britain.